Upon receipt of such application, the planning director or his designee shall cause such investigation as to completeness of the application and the appropriateness of the place or places in the city where it is proposed to conduct applicant’s business to be made as he deems necessary for the protection of the public good. If, as a result of such investigation, the application is found to be incomplete or the place or places in the city where it is proposed to conduct applicant’s business are found to be inappropriate, the application shall be denied. If, as a result of the investigation the application is found to be complete and the place or places in the city where it is proposed to conduct applicant’s business are found to be appropriate, a permit shall be issued by the planning director or his designee. The planning director or his designee shall keep a full record in his office of all permits issued. Such permit shall contain the number of the permit, the date the same is issued, the nature of the business authorized to be carried on, the expiration date of the permit, the place where the business may be carried on under the permit and the name or names of the person or persons authorized to carry on the same. For the purposes of this chapter, a proposed business location is appropriate if, but only if, such location satisfies the following requirements: