17.38.010 Purpose and intent.
This chapter provides standards for signs to safeguard life, health, property, safety, and public welfare, while encouraging compatibility, creativity, variety, and enhancement of the city’s small-town image. The specific purposes of sign regulation are to:
A. Provide each sign user an opportunity for effective identification by regulating the time, place, and manner under which signs may be displayed.
B. Enable users of goods and services to identify establishments offering services to meet their needs.
C. Ensure freedom of expression for all sign uses by maintaining a content-neutral approach to sign regulation.
D. Regulate the number and size of signs according to standards consistent with the purpose of land use.
E. Encourage creative, well-designed signs that contribute in a positive way to the city’s visual environment and help maintain a small-town image of quality for the city of Wasco.
F. Ensure that older vintage commercial signs that are commonly looked upon as unique and part of Wasco’s small-town look are protected and able to be reestablished and maintained without meeting the requirements of this chapter.
G. Ensure the quality of the city’s appearance by avoiding sign clutter. (Ord. 706 §3 (Exh. A), 2019).