A. Signs Allowed. The sign standards in this chapter are intended to apply to all types of signs in the city, except for the downtown (Historic Downtown district), which has a specific and unique set of standards.

B. Exceptions. Exceptions to the standards of this chapter may be allowed through the approval of a sign exception in compliance with Section 17.38.150, Sign Exceptions.

C. Nonconforming Signs. An existing legally allowed sign that does not conform to the requirements of this chapter shall be deemed a nonconforming sign and shall be subject to the requirements of Section 17.38.130, Nonconforming Signs.

D. Sign Permit Required. A sign permit shall be required for all signs, including change of copy allowed under provisions of this chapter. Content of commercial advertising and/or identification shall be considered only to the extent required to confirm that the sign addresses products, services and/or identification of the premises where the sign is located. (Ord. 706 §3 (Exh. A), 2019).