A. There shall be displayed in a conspicuous place on both the right and left side of the food vending vehicle lettering permanently affixed showing the name of the company or operator of the food vending vehicle and the business address and telephone number thereof. The lettering for the name of the company or the operator of the food vending vehicle shall not be less than four inches in height, shall be in contrast to the color of the background upon which they are placed, and shall have strokes at least three-eighths of an inch wide. The lettering for the business address and telephone number shall not be less than one inch high.

B. No other lettering, numbering, price lists, signs or insignia shall be displayed on the right and left side of the food vending vehicle so as to interfere with the visibility of the lettering required in subsection A of this section.

C. Any ice cream truck shall be equipped at all times, while engaged in vending, with signs mounted on both the front and the rear and clearly legible from a distance of one hundred feet under daylight conditions, incorporating the words "WARNING" and "CHILDREN CROSSING." Each sign shall be at least twelve inches high by forty-eight inches wide, with letters of a dark color and at least four inches in height, a one inch wide solid border, and a sharply contrasting background. (Ord. 513 §1 (Exh. A), 2006).